Stop Overpaying Your Property Taxes.
A custom PHP website package inspired by top property-tax appeal funnels, built for your own brand. Collect property details, position a flat-fee offer, and drive homeowners into a high-converting intake flow.
How it works
This homepage and intake flow are structured to mirror the conversion pattern used by leading appeal sites: simple promise, clear steps, obvious price, direct path to form.
Enter your property
Homeowners submit the address, assessment details, and contact information through a clean intake form.
Present the packet offer
Explain what they receive: comparable-sales packet, filing guide, and cover letter or your own DIY appeal deliverables.
Capture and follow up
The form stores leads in a CSV file and can email you each new intake when mailing is enabled.
What this website package includes
The live AppealDesk homepage publicly markets a simple three-step workflow, a $49 flat fee, comparable-sales analysis, county-specific filing guidance, and a pre-written cover letter. This package recreates that front-end structure and messaging framework for your own brand in plain PHP/HTML so you can upload it to a normal host. citeturn985876view0
Conversion homepage
Hero, proof, steps, objections, comparison table, founder section, FAQ, and CTA bands.
Lead intake form
A custom PHP form that captures homeowner and property data and stores it locally.
Reusable content system
Shared header, footer, config file, CSS, JavaScript, and easy-to-edit page templates.
Why this layout works
The site you referenced leans heavily on straightforward claims like “stop overpaying,” a visible flat fee, stacked proof points, and a fast “See My Results” CTA near the top. It also repeats the value of the packet several times throughout the page. citeturn985876view0
- Strong above-the-fold promise
- Simple 3-step process
- Price framing against consultants and contingency services
- Objection handling around hearings, risk, and value
- FAQ content to support SEO and conversions
Ready to launch your own appeal funnel?
Upload this to your host, update the copy to your brand, and point the CTA to your intake.
What homeowners expect to receive
The site you pointed to says customers receive a filing guide, evidence packet, and cover letter. Those three deliverables are reflected below so you can keep your own offer structure aligned with that style of service. citeturn985876view0
Filing Guide
Your exact deadline, required forms, and filing process.
Evidence Packet
Comparable sales analysis, maps, and assessment discrepancy summary.
Cover Letter
A pre-written appeal letter with clean sign-and-submit formatting.
Testimonials section
Placeholder testimonials are included so the site feels complete on day one. Swap these with your own proof before launch.
$1,847/yr
“The packet was easy to follow and gave me a much cleaner appeal story than trying to piece it together myself.”
Sample customer • Oakland County, MI
$2,312/yr
“Everything was organized. I filed faster and felt like I actually knew what I was sending in.”
Sample customer • Wayne County, MI
$980/yr
“The hardest part was getting started. Once I had the packet, the process made much more sense.”
Sample customer • Macomb County, MI
| Option | Cost model | What you keep |
|---|---|---|
| Do it yourself | Free + your time | 100% |
| AppealTax | $49 one time | 100% |
| Contingency service | 25–35% of savings | 65–75% |
Pricing frame
AppealDesk explicitly compares its flat-fee model with consultants charging $300–$500 and contingency services taking 25–35% of savings, which is a strong pattern to replicate in your own offer framing. citeturn985876view0